WTF is POD? On dropshipping, reselling, and POD


Greetings, Curiosi!

It’s only a guess, but I’m pretty sure that the average shopper hasn’t any idea of the difference between dropshipping, POD, and other manufacturing methods. Which is as it should be, I suppose, because if you’re not in “the business” there’s really not many ways to find that out. But with everything going on with Etsy and how it was invaded by people obviously either reselling or dropshipping, I thought it might be time for me to address this myself. Especially as I use POD myself, and I don’t want anyone to think I’m one of those evil dropshippers!

There’s two different methods of invasion used by resellers. Some of them will actually buy products from AliExpress or even AliBaba (the difference being that the latter is a business-to business seller, while Express is more like Temu), warehouse them, and mail them out to buyers themselves.

There’s no tariff to worry about that way that would expose the seller easily as to what they’re about, so that’s a bit insidious.

This is printed on a mousepad; there’s no way I’d do this at home!

The second way is, of course dropshipping. I think most of us are familiar with the phrase, but for those of you who might not exactly and perfectly understand the term…

Dropshipping is more likely a deal between a seller and another vendor, most likely in China. It’s not always AliBaba, there are other sources. In fact, there are platforms dedicated purely to finding manufacturers and suppliers to contract for dropshipping. In this case, you can order it from anywhere in the US, UK, wherever, but it’s most likely going to be posted from China, India, Mexico, etc.

The hardest part about dropshipping is that the Chinese resellers in particular have a habit of stealing both the idea of a product and the photos from a legitimate maker on Etsy. China has much different trademark laws, so it’s actually possible that some are doing this without even knowing it’s against the law in most other countries. China, although a country with a Communist government, has a more unfettered and more unrestricted capitalist market than we do. Food for thought, that. 

A full size blanket would be outrageously expensive to buy in bulk

The best way to figure out if an Etsy seller is a reseller or THE artist who created the item in the first place is to use a Google reverse image search and see if it pops up on one of the Chinese marketplaces; AliExpress, Temu, Shein, or Wish. Look at the specifications if it comes up on one of them. All their t-shirts will be polyester, on Etsy they’re likely to be cotton or a blend. Often, items will be made of resin or plastic instead of ceramic. There are definitely ways to tell. Also, look at the other items that the Etsy seller has in their store. If all their other items are similar and look like they were made by the same people, if they have pictures of the items being made, you’re probably safe. If not, you might want to keep looking.

Now, there’s a hybrid that can *look* like it’s dropshipping, but it’s technically not. That’s known as “white labeling.” If there’s an artist who has such amazing sales that they can’t keep up with demand on their own, they might either hire people for their own production company OR they might give the design elements to another manufacturer to create it for them. It’s still out of the artists’ head, but in order to keep up they just can’t make it themselves. Etsy still considers this “handmade,” although its most likely someone else’s hands making them. 😉

52 cards, front and back? I think I’d rather have someone else print them, it would take me FOREVER

White labeling is made from a huge array of products, including an awful lot of beauty and self-care products. If you follow any of that, the Urban Decay setting spray is a perfect example of this; they had a contract with a different company to make that product under their own name brand, and recently broke that contract and began making their own formula. It sort of caused a stink. 😆In fact, many beauty brands use out-of-the country manufacturing, some even using the same ones.

Otherwise known as “Print-on-Demand,” POD involves using a printer or several printers to create the products that the artist has created. It’s the easiest method for artists whether it’s their physical art, digital art, or AI-assisted art. The design is sent to the printer digitally, they place it on the product and ship it. POD relieves the artist from the drudge work and a LOT of expenses. I couldn’t *possibly* buy all the equipment needed for all the various methods of print on the different range of products available. It also relives us of having to have warehouse space, and putting out outrageous amounts of money buying products to be printed at wholesale prices and quantity. (YIKES!)

Most of us smaller sellers could never afford what it would take to print everything ourselves.

Print on demand is the ultimate compromise. It’s still being made by hand (much like white labeling), just not the artists’ hands. The vast majority of printers I work with are in the US, but because I use a company that is another platform/marketplace, I have access to printers all over the place. The t-shirts in my shop, as an example, are printed in nearly every delivery zone; US, UK, EU, AUS, and CAN. I can have them printed at the location closest to the buyer which means a lot less postage time, a lost less postage cost, and no worries about tariffs. It’s a huge advantage.

Overseas printers makes my life so much easier!

Also, POD handles all the tariff laws. The US isn’t the only country that has them, it’s just the one that implemented them in the worst way possible. There’s also laws like the GPSR in the EU which requires an artist to have someone in the EU who will essentially testify to the quality and safety of the product. Using a print provider, I don’t have to worry about that; if I were printing from home, likely I’d be unable to sell overseas at all, at least to the EU. Many handmade artists had to stop selling to the EU when that law passed there.

Annnnnd…I’m over 1000 words again! It’s amazing how long I can wax poetic about the mundane, isn’t it? To finish this off, my creations are still my creations. They come out of my head. But POD makes bringing them into reality a heckuva lot easier. I’d never be able to do this business if it weren’t for them.

~*~Camylleon~*~

I am My Own Worst Enemy. Again.


Last August, I started a store on Etsy. I’ve been making jewelry and other beaded crafts forever, and I thought, “why not?” I’d started making jewelry again, just for myself after a very long break. I was burned out. Not from the store, but from the additional drama and stupid emotional decisions I’d made while there.

Like I said in the title, again.

Having learned all those lessons and more, and having started my therapy jewelry, I started to believe I was healthy enough to at least wear my artwork. And I am. But selling it?

I’m in the middle of it now, so there’s no easy way of going back. 🙃

I didn’t go into this Etsy thing blind. I started, as most people do these days I suppose, with YouTube. I found a variety of Etsy “coaches,” each one having their own view on how to do Etsy “right.” Don’t get me wrong, there are a lot of HORRIBLE “coaches” on YouTube. Especially post-pandemic. During the pandemic, you could throw almost anything up on Etsy and it would magically sell. Many self-appointed gurus took that and ran with it, making more money off of telling people how to make 100,000 a year off of Print-on-Demand.

Ummm…no. No, thanks.

Luckily, I wasn’t looking for a get-rich-quick scheme, so I avoided the worst of them. But I did find three potentially good coaches right away, and several I was keeping an eye on because they were still very “young” in YouTube terms. Good, but unproven. The coach I finally settled on had so much free content that I was flabbergasted. I learned so much just watching her free how-to videos. Not only that, but as I’m not Christian, she was obviously more accepting and understanding of the niche I’d intended to go into.

Somewhere between absorbing everything I could from her free content, and finally taking the dive into taking her course, I went from thinking I had the gist of SEO and believing I was awful at it, it was no good, and I sucked.

Self-esteem is one of my worst problems. Sigh

In that same space, I started to understand the POD world. I had started a Canva account because it was recommended by the Coaches, to use for the Etsy banner, and social media posts. I had begun getting arthritis in my fingers, and this was a different kind of creation that I could do and use different parts of my hands, at least.

I also started learning the fine art of resin pouring. 😉When I get some decent photos of those pieces, I’ll share them here first!

I also took a photo course through another coach who is AMAZING, that I learned of from my Etsy Coaches. Extra bonus points!

But…

There I was, about two months before my second Q4 go around. The first go round, I made…0. Nada. Zilch. I was hopeful that this Q4 would be better. And it was. Probably not as good as it could have been if I hadn’t absolutely given up on my SEO and just not added any at all. On 254 listings. Ouch.

If you don’t know what SEO is, it stands for Search Engine Optimization. My best explanation of it is that those are the sweet little words that people looking for what I’ve got use to search for it. If I have the same words the customers are using, then it’s a match and you’ll probably find me. If not, well, the chances anyone will find me are slim and none. Right.

Panic stricken, I started to add SEO and wouldn’t you know it? The same SEO I was using before landed my listings on the “front page” according to Erank. In other words, I was using the right SEO and didn’t know it. I had stopped adding SEO for no apparently good reason at all. I just didn’t have faith in myself.

I was still in panic mode, though. I had not only SEO for 254 listings to do but also had to create photos for 254 listings. At least 5 per listing. 254 times 5…

1270 photos.

Needless to say, I did not get it all done by the start of Q4. In fact, it’s still not all done. I’m finally okay with that. I let it go.

I did have better sales this year than last year, which isn’t surprising at all. I’m sure I could have done even better with SEO on everything, and I will get there. I don’t yet rely on this income, so I have some time. With the economy as it is now, I wasn’t even really expecting much. There’s nothing I make currently that would be necessary for anyone’s existence. Some of us are walking that line, and I get that.

The other contributing problem I encountered was my programming from Corporate America. Let’s face it, we’re trained from early on to work harder and faster, harder and faster, with less and less. This is my business. I’m the boss and the only employee. It’s not about doing things fast and getting them done “good enough.” It’s about doing it well, making things people will love that I can be proud of, and taking my time doing it right, not fast.

The SEO will get done when the SEO gets done. I’m committed to doing one or two, maybe even three listings a day, at a minimum. That’s enough. The rest of the time I can then commit to things like making new things, marketing, taking the best pictures I can, and customer service which means a LOT to me. 😎 I can honestly say that so far I’ve got the best customers on earth, EVER.

Oh, and I can finally get around to starting that email list I keep meaning to get to!

Therapy is working. I’m an old dog, but I’m learning some new tricks. I’m onto myself, too. When I approach something and feel like I just can’t do it right, I need to stop and think. Is it all in my head, or is there something to it? I really need to make friends with myself. I think that’s one of my major lessons to conquer in therapy.